Pair procedure:

Paring

Turn Bluetooth on the phone and set to show to all,
Press and hold the Pair button (centre console)
Turn on ignition to stage 1 (radio crt)
Wait 3 seconds,
Release pair button,
ULF should beep,
The display should say "pairing"
Turn on search for bt devices on the phone, it should now find the ULF "BMWJU67890"
Insert the ULF code (on the phone)
Accept (on phone)
You should hear a beep to confirm pairing,
Turn off ignition to save pair on ULF

Job done

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Sept 03, M3, Silver Grey. Retro-fits: Modded Mk4 DVD Drive, OEM Bluetooth, VR Control, Rainbow Speaker Upgrade, Sony SOT Amp, HK Sub, CCFL, Intravee II, NightMode.